I've worked with Shawnelle Prestidge for the past few years at Amazon Fashion, both of us with a passion for organic, natural products and sustainability. That is why I couldn't be more proud to hear she has started her very own new skincare line, Prestidge Beaute’ Active Organics.
If you want your skin to look clean and clear with an effortless glow (ahem Shawnelle, who looks 15 years younger than she actually is...), this is her secret my friends! Prestidge Beaute’ Active Organics is the perfect complimentary product to any ODM on the go.
And it works. And I mean really works. Shawnelle used her product to prep my skin, which had seen better days, on a recent shoot. A mix of stress, 'that time of the month' and having recently traveled, my skin was a bit of a mess. Within an hour, the red bumps were fading, my skin was no longer blotchy and all the swelling had gone down. Not only does it do the trick but it's also (thank god!) organic! The food we eat has enough toxins, preservatives and chemicals that we should try to eat organic whenever possible. It's just as crucial we take care of our skin, our body's largest organ and make sure it's being fed the healthy, nourishing ingredients it needs to thrive.
And lastly, it's made by one badass mom who knows her stuff. Thank you Shawnelle for solving all of our skin needs. Without further ado, Shawnelle Prestidge on how she started Prestidge Beaute' Active Organics.
1) Tell us about your background in skin care and beauty.
I started out very early on as an esthetician—obsessed with beautiful skin and the idea of preserving it (and extractions)–but with a deep desire to be a makeup up artist working in fashion ‘one day’…and here I am many years later having come full circle.
2) When did the idea come to you to create Prestidge Beaute’Active Organics?
I guess it started when I was forty, about to give birth, the economy had tanked, my skin was starting to change, and I suddenly realized that I was ready to make the 'organic serum of my dreams'! I wanted something that truly worked. Something I could use on my whole family, as well as all of my clients of any age and with all different skin needs: from healing rashes on toddler skin, acne on teenagers or reducing blotchy tones and puffy under-eye pillows to firming, plumping, and tightening mature skin or getting the perfect balance for oily, dry, and sensitive skin types. In the world of excess, I wanted one single universal serum to address and treat it all...and then the little love of my life entered the world...long pause!
3) Tell us a bit about your perfect customer. Who are they, what do they look like, and how are you helping transform their skin?
My perfect customer is absolutely everyone. All my products are for all skin types, ages and genders…POW!
4) Why is it integral to you to use organic ingredients?
I firmly believe that we as a society are suffering all sorts of allergies, ailments and far worse because of the poisons that we have been prescribed and encouraged to use in this ‘modern’ society, and in addition to putting clean nourishment into my body, I wanted to create something purely organic, that is highly effective, that will hydrate, heal, soothe, lift, firm, tighten, even out, de-puff, lift the spirit and bring our skin (the largest organ we have) into balance.
5) You use Miron Violet Glass for some of your packaging. What are the benefits of using this glass and how did you find out about it?
By doing my research, I discovered that Miron violet glass has outstanding proof of being able to preserve substances contained within it for long periods of time. Normal tap water, for instance, has been kept fresh in dark violet glasses for over 3 years without any problems and without any preservation or other techniques.
6) What does your daughter think about the new line? She must be excited to see you start and execute your own company.
To be honest, she's both excited and resentful…she loves the products and is very knowledgeable about the uses, but she would prefer that any time I spend on the business (particularily when it’s via my phone), be spent with her-and I agree…I am working on trying to balance my work/family balance.
7) You work with a lot of celebrities doing their skincare and makeup for events. What do they think of Prestidge Beaute’Active Organics?
Everyone is pretty excited about how their skin feels and looks…and often are floored by the results they witness within mere moments-it is one of the most thrilling part of this whole experience for me! It’s like they’ve witness a “miracle” or “magic”…and I sort of pinch myself, every time!
8) What makes you stand out against your biggest competitor?
Well I make this product by hand, and it is my own original formula, and results in an extremely effective, highly active organic skin care line that delivers results immediately! I guess it can be said, the proof is in the pudding! And I have come up with some seriously supreme pudding!
9) You make all your products in your home, performing a Reiki ceremony to raise the healing vibration of your products, which I love! Do you think you’ll continue with hands on production in the future as you grow?
I would like to continue this process for as long as I am able…I have been putting a lot of thought into how to keep this going in this manner…
10) How important is it to you to be sustainable and ethical?
Extremely! The more companies figure out how to do it, the better off we will all be.
11) What are your biggest dreams and goals for the evolution of Prestidge Beaute’ Active Organics?
I would love to have everyone (who is drawn to what I have to offer) using the products and experiencing the incredible results that they’re certain to deliver, knowing that they are lovingly made with beautiful organic ingredients (and Reiki).
USE CODE BB02 FOR $15 OFF YOUR AGELESS SKIN SERUM AND CODE BB03 FOR $15 OFF THE COLLECTION SPECIAL!! Join her mailing list and receive an extra %15 off your first purchase.