Second Annual Calm Before the Storm

Fashion week is a time that happens twice a year and is when our industry truly becomes alive. The energy is heightened, New York, London, Milan and Parisian streets become a runway show themselves with everyone wearing their best streetwear as models run from casting to show to casting again with little sleep food or sanity.

With a few seasons under our belt, Dani and I understand how stressful this time of the year can be and therefore wanted to provide models with an outlet. Last year we held the Calm Before the Storm, a bi-annual pre-fashion week event for models to de-stress, primp and prep themselves for the upcoming shows. It was such a success that we decided to throw another one, this year with even more sponsors, more vendors, and super special guests to lead our opening chat.

To see our community come together was so special and we’re happy to see this event grow stronger every year. From new faces in the industry to models with cool side projects, it was a beautiful night of love and laughter and was so fun to be in a space with each other minus the competition or anxiety. We hope everyone went into fashion week with a new friend, a little less stress and confident you can kill it. And if you need advice or a coffee to grab, Dani and I are always down (especially for matcha lattes at Blue Stone Lane;).

Without our community of sponsors, we wouldn't have been able to throw together such a fun night!

Sponsors:

The delicious food we enjoyed was catered by Ripe! Ripe is a healthy food catering company in NYC. They believe food isn't just fuel, it's an experience, it's community, it's growth. We agree! Ripe donated their event space to us for their event! You can tag them on any posts using these handles: @so_ripe

Sustainability was a big topic of our event today. Check out one of our favorite clothing brand's ADAY! Tag your ADAY pics wearing their hat to receive a discount at their store! @thisisaday

Those beautiful serums you received are from Amberlight Beauty, a company started by Dominyka Gajauskaite. Dominyka ensures the best material go into all of her products from rose oil to open your heat to chamomile for calming your senses. Find out more at @amberlightbeauty

The cutest toothbrush + dental floss packs were provided to you all from BOKA. They're a mindful oral care company that stresses the importance of working with our bodies, not against them. See all of their fun pics and share yours @boka!

EcoEnclose provides sustainable solutions for packaging and sent us all of those beautiful recycled paper bags for your goodie bags! I uses them for all of our ODM/ODC shipping, and they're incredibly easy to work with! Check our their Instgram @ecoenclose!

Groceries Apparel is a sustainable style + lifestyle destination for conscious fashion-forward individuals. They’re also the company we use for our Perfect white tees! Follow them @groceriesapparel.

The healthy bubbly was provided by Health-Ade Kombucha! We're addicted! If you are, check out more information or share your pics @healthade.

One of the best feelings in the world is putting on a pair of new white crisp socks. Lucky for us JawxJawshop slipped some of our socks into our goodie bags! You can follow them @jawxjawshop!

Keep your luscious locks shiny + your skin feeling bright with the powerful ingredients in The Seaweed Bath & Co's products! They sustainably hand-harvest certified organic seaweed of the coast of Maine! You can follow their story @theseaweedbathco.

We raffled off beautiful rings donated by Shiffon Co. Shiffon is more than just a jewelry brand, they aim to be supportive, powerful network for women. Follow them @shiffonco for more inspiration!

Everyone searches for that perfect pair of denim, look no more because Simply Suzette definitely has it! They are an online boutique for women looking for ethically + sustainably produced denim! See more from them @simplysuzette.

Artisanal coffee & food delivered with first-class service. That pretty much sums up Bluestone Lane! It was also the place where Dani + I first brainstormed our Calm Before The Storm event, so you know we are big fans! In your gift bags you will find some yummy granola samples from Husk Bakeshop  these goodies can be found in their cafes! Follow them @bluestonelane to see what they are up to!

Modern, sustainable and luxurious: Celsious offers a fresh and new way to "come clean" in a beautifully designed environment in Williamsburg! If you haven't checked them out you can find them at @celsious_social.

The beautiful candles decorating the space in addition to the samples in our goodie bags were provided by Keap. This candle company was created to provide consumers with a middle ground; a candle that was neither cheap and full of harsh chemicals nor overly priced. In addition to making candles that are better for our health and our pockets, Keap started as a Public Benefit Corporation to provide better access of affordable, sustainable living to people outside of the electrical grid. They’ve partnered with SolarAid to provide solar light to communities in need through their Buy a Candle, Light a Home program. 

Knours. is an innovative brand that addresses the casual link between a woman's cycle & her skin. Sounds too good to be true! We love the cute pink bags of amazing product they gave us and we hope you do too! Check them out here @knoursknows

Trying to keep healthy while on the go can be a bit tricky at times, luckily Monday Carrot has you covered with their smoothie packs! They combine science backed benefits of a plant-rich, whole-food diet with the latest findings in nutrition research to optimize results from the inside out! Check them out @mondaycarrot

All of that wine we enjoyed was donated by Parcelle Wines! They are a curated wine shop and the first retail concept from Delicious Hospitality Group, the team behind NYC restaurants (and some of our favs) Charlie Bird, Pasquale Jones, and Legacy Records! See more from them @parcellewine

RYU is an incredible clothing line created for the urban athlese that moves with you. They stand for respect and they are #BeyondTough. Check them out @ryu_apparel

Role Models MGMT is an ethical talent & modeling agency started by two models + social activists who came together to start a modeling agency. Role Models MGMT will disrupt the way we think about and see the industry! Check them out there @rolemodelsmgnt. 

Did we not have the best chairs ever?! Those were graciously donated to us by Sub Rosa. They are an independent strategy and design practice that helps organizations explore, learn and grow. Check out their Instagram @wearesubrosa.


And of course our amazing vendors:

Cameron Russell:

We are so grateful to have Cameron Russell Speak at our event, she is such a role-model in our community! Cameron put together the first event that Britt and I had ever gone to where the model activist community first began. We spoke freely about our experiences in the industry and got to meet more models in a space other than a casting. She is now head of the group, we call ourselves the Model Mafia, and we get together for events, talks, fashion shows, climate marches, etc! E-mail brittb@odmodc.com to see how you can get on our e-mail list.

FaceLove:

What looked to be THE MOST relaxing facials were provided to you by Face Love!! They made our event so much more special.  Their massages are the perfect pick-me-up during fashion week! Check their new storefront out in Flatiron @love_facelove.

Dominyka Gajauskaite:

Dominyka started her own skin care lines as a result of being sick of unfriendly products being used on her face time and time again. Her serums are our favorite. Stay in the know about @amberlightbeauty!

Summer Rayne Oakes:

Summer is definitely a jack-of-all-trades! She is literally a master in everything she does, we are so inspired by her! Her love of plants and amazing green thumb have us all asking for advice!! Check her website to discover more and definitely hit up her youtube channel.

Sinead Bovell:

Sinead is the founder and CEO of WAYE (Weekly Advice for the Young Entrepreneur), she is dedicated to building a sustainable working future for the next generation through entrepreneaurship. If you haven't been to one of her talks, make sure to follow her at @sineadbovell!

Daniel Gottlieb:

We hope you were able to experience all or that Hyperice love from Mister Yoga Dan! He has developed a practice that brings together his two passions- sports and yoga- to create a full mind/body fitness for your spirit program! See more from Dan @misteryogadan.

Sandrina Bencomo:

We all know how hard it can be to take care of your health while you are running around for fashion week! Sandrina has a few tips + tricks! If you were not able to speak with her check out her website to book and appointment.

Celsious:

FINALLY doing laundry can be fun (seriously)! Celsous had filled that gap by opening up a snazzy new laundromat in Williamsburg where you can hang out, grab a coffee + do laundry with and eco-friendly approach! @celsious_social

An Inside Look Into Groceries Apparel

After being introduced to Groceries Apparel by a fellow model, I was immidiately drawn to their simple, stylish staples that were clearly made well with the environment in mind. I had been thinking about creating my own basic white tees at the time and while modeling was taking over much of my time, I found it difficult to balance both worlds. I created a sample tee, here in New York and after I wasn't completely content with the first mock-up, I reached out to Groceries to see if I could do an ODM/ODC edit on a tee they were already producing perfectly. I was exceptionally impressed by their openness to work with a smaller company like myself. They were flexible with their minimums and completely open about where they sourced their fabrics, where everything was made and everything in between! They're a dream to work with, and after a recent visit to L.A. I was even more impressed with how open they were on a tour of their factory. Robert Lohman, founder of the Groceries took the time to answer some in-depth questions so you can get to know a bit more about where our Sustainable Is Sexy tees come from! Check out his answers below!

1) Tell me a bit about how Groceries Apparel came about? Where did everyone in the company come from and how did you all transition into the sustainable/ethical world?

Groceries started on the Venice boardwalk with American Apparel organic blanks dyed with grass, orange juice, rust, soil, tomatoes, blood, and milk, and basically anything in my backyard.  I was set on creating a non-toxic t-shirt.  When I was trying to expand, it dawned on me that there were no volume blank providers that were 100% committed to chemical-free and made in USA.  I had randomly met Dov Charney at a fabric store called Ragfinders and he ended up inviting me to take a tour of his American Apparel factory.  Dov showed me how to sew in teams and digitize patterns.  The next day I rented three Kansai Special’s and a Tukatech license.  I’m not really a fashion guy, I’m an environmentalist that loves manufacturing.

2) What is your take on organic, recycled and regular cotton? Is there one the company is partial to?

From day one we’ve sourced only organic or recycled ingredients.  I’m not a fan at all of regular cotton, one of the reasons we exist is to shift demand away from it.  The future is in hemp, post-consumer recycled textiles, and bio-based textiles, these are some of the only fabrics that fit into a larger circular economy.  Lenzing has been working on some really soft closed-loop textiles made from recycled eucalyptus fiber, like Refibra.  We have some new spandex blends made from recycled ocean fishnets.  There are a lot of textile innovations on the horizon made from food waste, orange peels, fish skins, coffee, etc.  We also dye garments with flowers, roots, bark, leaves, and onion skins.

3) All of your clothing is made in America, which is awesome!! While I don’t think made outside the U.S. has to necessarily mean it’s a bad thing, why did you guys choose to stay local?

Locally-made is central to our business model.  Being local means being closer to our garments as they are made, which helps us command the fit and quality.  It also allows us to cut out middle men, trim redundancy, and lower the carbon footprint impact and costs.  Being local enables us to respond and fulfill orders faster, which helps our boutique partners.  Stores are able to hold their budget and analyze sales trends later into the season before purchasing.  Brands that stay local don’t need to speculate their production orders, they can cut-to-order and limit waste.  There are a ton of advantages to manufacturing local, made in China is great if you sell to China.

4) Tell me a bit about the factory you use and how you chose it. What’s the best way you guys ensure workers are treated well?

We are the factory.  We operate our own factory to ensure our standards and values are fully executed, especially when it comes to treating our employees well.  We have 80 yards of cutting space and 43 sewing machines, producing 40,000 units per month on average. 

5) What’s something difficult Groceries has been able to overcome in terms of becoming more sustainable?

Early on we were passing on a lot of sales opportunities due to our higher price point and our unwillingness to manufacture non-organic garments.  Groceries’ first business model relied on economies of scale in order to compete, which was hard to execute out of my garage.  It was kind of a paradox in the fact that we needed more orders to feed our factory, but we were also turning down orders because we were unwilling to make a cheaper non-organic option.  I was unwilling to compromise my values in order to stay in business, which sounds great but was actually a huge problem for the company.  My business model stated we had to generate about 4 million dollars a year in order to feed our factory and become profitable.  Groceries’ was more of a young, big business than a small business.  It took me a while to convince banks and investors that my business model wasn’t insane.

6) In your opinion, what is the most unsustainable part of the fashion industry? What is GROCERIES doing to combat this?

The industry is the 2nd most toxic in the world behind oil, so I would say the toxicity.  We’ve purchased 3 million yards of organic and recycled textiles to help push the demand for chemical-free and gmo-free.  We’re also moving toward non-toxic, vegetable-based dyes. 

a)What about ethically? 

We pay well above minimum wage to our employees and offer a safe and happy workplace.

7) What are the next steps for Groceries? How do you see yourselves evolving in the next five to ten years?

I see non-toxic and ethically-made clothing becoming the standard for our industry.  Every step we take will be working towards this.

A Sustainable Life- L.A. Edition

A month in Los Angeles...

I spent the whole month of May in L.A. this year and to say I was impressed with the abundance of sustainable/ethical/local brands based in the City of Angels is an understatement. While I was aware of the bigger, well-known companies like Reformation, I was time and time again pleasantly surprised with how many ethical options there were. While taking advantage of the fact I was a local for a month, I would occasionally window shop to check out some of the brands I hadn't heard of so I could feel the fabrics and ask the questions, who made the clothes, where the factories were and whatnot. But I decided to also take advantage of the fact that a lot of these companies were producing their pieces right there in L.A. I reached out to as many companies as I could, including the company that makes our ODM/ODC Sustainable is Sexy tees, and got a lot of positive feedback. Not only were companies willing to answer any questions I had but a lot were open to having me visit their headquarters and/or manufacturing warehouses. Transparency at its finest. 

To start, I headed to Groceries Apparel to see where exactly our tees are made and the production process from start to finish. They couldn't have been more open about the entire process which was incredibly important for me, in order to relay all the info to you guys, our customers! I met with the Co-founder of the company and his lead sales rep who told me all about the fabrics they use, where most of their materials are farmed, where their fabrics are dyed, how long they had been in this factory, what future design plans they have, and much much more. I was surprised with how much information they were sharing, especially since growing up I've been used to most companies withholding all this information. We are the buyers and we should be in the know about where everything is made and who all is making it. Why does it have to be so secretive? Groceries Apparel doesn't think so. Below are pictures of their staple tees and the factory where everything is sewn, cut, and sampled. 

Groceries Apparel

Made in L.A.

Pattern making, cutting...

Sewing and bagging away to be dyed at their nearby dye factory!

Next up, I got to meet with the talented visionary behind the L.A. apparel company, EVERYBODY.WORLD. Iris, co-founder of the company previously worked at American Apparel and took everything she learned from working there to create her own line of simple basics, ethically made in L.A. Iris was kind enough to invite me to her L.A. headquarters to talk about the company and how they came about. 

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Iris Alonzo

Co-Founder of EVERYBODY.WORLD

Differing from Groceries, Iris talked about her love of recycled cotton, a newer innovation they're working with to use the discarded fluff that gets wasted when you spin cotton buds into yarn. Oftentimes, this fluff is thrown away. Iris figured it's worth a shot using this as fabric, and therefore a lot of their tees and future products will be made with the "recycled" form of cotton, closing the production loop even further. The funny thing is, there isn't any right or wrong way. While Groceries focuses on organic fabrics, EVERYBODY.WORLD specializes in this recycled material and puts organics lower on their list of priorities. What I started to realize after talking with both companies is that everyone is doing what they can to be better and do better. While some smaller companies can't always afford organic cotton (a lot of the bigger corporations like H&M are buying all the organic materials which drives up costs exponentially), there's always a way to try and be better which is what EVERYBODY.WORLD is after. After recycled cotton, treating their workers well and working with their community is high up on their list of non-negotiables. A lot of their designs have been made through collaborations with people in their community. 

Prakash'a Perfect Sweatpants

Prakash Gokalchand is a 76-year-old spiritualist and chess enthusiast with classic, unassuming style.

The fact that they're collaborating with people in their community to find out what exactly matters to them and what they'd like to see in their ideal pieces of clothing is incredibly inspiring. Talk about giving back to their community!

Some more of our L.A. favorites!

L.A. Style

Below find some of my favorite sustainable pieces I wore throughout my L.A. trip... My Groceries Apparel tee, Levi's jacket I wore to the Eat.Drink.Vegan festival (reusable cutlery from Joseph.Joseph in tow for all the samples!) and the white blouse I found at the Venice Beach flea held on the weekend. Perfectly paired with my friend's gifted vintage Calvin Kleins! 

Suggestions?

Have a favorite sustainable/ethical/made in L.A. brand you'd like us to profile? Comment below, we're always looking to learn more!<3

The Production Process...

We did it!

We finally have some of our own product on the site... Nothing makes us happier than promoting the sustainable and ethical companies we love and trust, but we've always had the itch to create our own stuff and finally we can say we're making strides in the right direction.

The Start...

With the help of online accelerator program Factory45, we were able to seamlessly source materials, factories, suppliers, you name it, with sustainability and ethical production at heart. Shannon Whitehead founder of Factory45, collected everything she learned from starting her own sustainable company and decided to create an online accelerator course to help other passionate entrepreneurs in the eco-friendly world. For anyone with a desire to learn anything pertaining to sustainable production, this course is a gold mine!

We initially had plans to start ODM/ODC with our own line of off-duty model basics, but after some thought, we decided it was a smarter choice to focus on one piece and do it well. Enter the perfect white tee. Our hope is to expand on the wardrobe staple in the future, once we really get the hang of things.  

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The Perfect White Tee

Living in New York City certainly has it benefits, especially for those of us who work in the fashion industry. There are plenty of manufacturing options available, but trying to get your own products or garments made can get a little pricey, especially if you hope to do so in an ethical and sustainable way. That means we had to make a few compromises throughout this whole process, but regardless of that, we promise to continue being open and honest about our methods and practices. That is our main goal. 

If a company produces their clothes overseas but works with a factory that takes care of their workers and ensures proper wages, that's great! We'll promote that kind of work. If they use sustainable materials but may not be fully transparent about their factories, we'll still promote them, but we'll let you know they don't disclose the factories they use.

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When it came to deciding on the production process for our perfect white tee, we knew if if we were going to use cotton, we'd make sure it was organic. And since  organic cotton uses a vast amount of water to produce, we decided it was best to source the  material locally to ensure we weren't using an excess of water in addition to flying the materials overseas  and increasing our carbon footprint. Ethical production was also a big concern, so we chose to use a factory in Brooklyn, giving us the freedom to check in on the production process and meet the people who were making our clothes! By using organic cotton we compromised on water waste but made sure to use a factory that was open with us about their policies.

Surprises along the way...

In addition to chasing the perfect factory, it was important for us to get the fabric right. One thing we learned, though, was that it’s very hard to find a supplier who is open to working with a new company with low production minimums. Luckily, through Factory45, we were able to find a supplier in New York City’s  garment district who had organic cotton sourced locally from Texas. (I will note, however, that when I asked to learn more about the actual cotton farm, the supplier didn’t provide further information. The experience taught me to be more diligent about getting as much information as possible in the future, and I pledge to do that to my best abilities from here on out.)

Eventually, , we were  able to agree on a price that matched our budget and brought our sample yardage into the Brooklyn factory to do a sample T-shirt. Pro: we had this 'test' before we ran full production. Con:  I hated the fabric once I felt it in  t-shirt form.

So... what next?

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Rather than going back to the drawing board and buying more sample fabric, I decided to buy wholesale T-shirts  from Groceries Apparel, a company I already knew and loved. Groceries Apparel will remove their tags and add yours, and the best part about them is the fact they  are extremely transparent about their production process. They have lovely white tees that would rival any of your faves, they’re made with organic cotton and they’re manufactured at their factory in Los Angeles. A perfect match for the ODM/ODC perfect white tee!

We were also able to find a water-based ink printing company locally in Brooklyn along with sustainable fabric for our labels, sourced in Canada.

Sustainable is sexy...

The next phase in completing our perfect white tee was deciding on a design that would both promote the ODM/ODC brand and work as the perfect white tee you could wear with anything. We also wanted it to include a message people would be  proud to wear and support.

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Rather than using  our logo, as we've done in the past with water bottles and reusable straws, we decided to use the slogan "sustainable is sexy.” To us, this takes the "un-cool" out of sustainable clothing and is a catchy slogan that people would be excited to wear. With  our #sustainableissexy campaign, we’re hoping to take the edge off the eco-friendly discussion and  prove to our customers you can dress stylishly, sexily and simply, all with sustainability at heart.
 

With our t-shirts, you don't have to worry whether or not they were made ethically. You don't have to worry if they were made with sustainable materials. We will always be transparent about our practices and how we strive to better our planet. Along with that, we’ll tell you what roadblocks we face along the way and share how  we are constantly learning to be more sustainable and ethical without, of course, compromising on style.

 

Join our movement. Get the perfect white tee that will go with everything, will never go out of style, and is made with integrity, the ODM/ODC way!

#sustainableissexy

*Article edited by Julia Brucculieri of Untangledstories