Second Annual Calm Before the Storm

Fashion week is a time that happens twice a year and is when our industry truly becomes alive. The energy is heightened, New York, London, Milan and Parisian streets become a runway show themselves with everyone wearing their best streetwear as models run from casting to show to casting again with little sleep food or sanity.

With a few seasons under our belt, Dani and I understand how stressful this time of the year can be and therefore wanted to provide models with an outlet. Last year we held the Calm Before the Storm, a bi-annual pre-fashion week event for models to de-stress, primp and prep themselves for the upcoming shows. It was such a success that we decided to throw another one, this year with even more sponsors, more vendors, and super special guests to lead our opening chat.

To see our community come together was so special and we’re happy to see this event grow stronger every year. From new faces in the industry to models with cool side projects, it was a beautiful night of love and laughter and was so fun to be in a space with each other minus the competition or anxiety. We hope everyone went into fashion week with a new friend, a little less stress and confident you can kill it. And if you need advice or a coffee to grab, Dani and I are always down (especially for matcha lattes at Blue Stone Lane;).

Without our community of sponsors, we wouldn't have been able to throw together such a fun night!

Sponsors:

The delicious food we enjoyed was catered by Ripe! Ripe is a healthy food catering company in NYC. They believe food isn't just fuel, it's an experience, it's community, it's growth. We agree! Ripe donated their event space to us for their event! You can tag them on any posts using these handles: @so_ripe

Sustainability was a big topic of our event today. Check out one of our favorite clothing brand's ADAY! Tag your ADAY pics wearing their hat to receive a discount at their store! @thisisaday

Those beautiful serums you received are from Amberlight Beauty, a company started by Dominyka Gajauskaite. Dominyka ensures the best material go into all of her products from rose oil to open your heat to chamomile for calming your senses. Find out more at @amberlightbeauty

The cutest toothbrush + dental floss packs were provided to you all from BOKA. They're a mindful oral care company that stresses the importance of working with our bodies, not against them. See all of their fun pics and share yours @boka!

EcoEnclose provides sustainable solutions for packaging and sent us all of those beautiful recycled paper bags for your goodie bags! I uses them for all of our ODM/ODC shipping, and they're incredibly easy to work with! Check our their Instgram @ecoenclose!

Groceries Apparel is a sustainable style + lifestyle destination for conscious fashion-forward individuals. They’re also the company we use for our Perfect white tees! Follow them @groceriesapparel.

The healthy bubbly was provided by Health-Ade Kombucha! We're addicted! If you are, check out more information or share your pics @healthade.

One of the best feelings in the world is putting on a pair of new white crisp socks. Lucky for us JawxJawshop slipped some of our socks into our goodie bags! You can follow them @jawxjawshop!

Keep your luscious locks shiny + your skin feeling bright with the powerful ingredients in The Seaweed Bath & Co's products! They sustainably hand-harvest certified organic seaweed of the coast of Maine! You can follow their story @theseaweedbathco.

We raffled off beautiful rings donated by Shiffon Co. Shiffon is more than just a jewelry brand, they aim to be supportive, powerful network for women. Follow them @shiffonco for more inspiration!

Everyone searches for that perfect pair of denim, look no more because Simply Suzette definitely has it! They are an online boutique for women looking for ethically + sustainably produced denim! See more from them @simplysuzette.

Artisanal coffee & food delivered with first-class service. That pretty much sums up Bluestone Lane! It was also the place where Dani + I first brainstormed our Calm Before The Storm event, so you know we are big fans! In your gift bags you will find some yummy granola samples from Husk Bakeshop  these goodies can be found in their cafes! Follow them @bluestonelane to see what they are up to!

Modern, sustainable and luxurious: Celsious offers a fresh and new way to "come clean" in a beautifully designed environment in Williamsburg! If you haven't checked them out you can find them at @celsious_social.

The beautiful candles decorating the space in addition to the samples in our goodie bags were provided by Keap. This candle company was created to provide consumers with a middle ground; a candle that was neither cheap and full of harsh chemicals nor overly priced. In addition to making candles that are better for our health and our pockets, Keap started as a Public Benefit Corporation to provide better access of affordable, sustainable living to people outside of the electrical grid. They’ve partnered with SolarAid to provide solar light to communities in need through their Buy a Candle, Light a Home program. 

Knours. is an innovative brand that addresses the casual link between a woman's cycle & her skin. Sounds too good to be true! We love the cute pink bags of amazing product they gave us and we hope you do too! Check them out here @knoursknows

Trying to keep healthy while on the go can be a bit tricky at times, luckily Monday Carrot has you covered with their smoothie packs! They combine science backed benefits of a plant-rich, whole-food diet with the latest findings in nutrition research to optimize results from the inside out! Check them out @mondaycarrot

All of that wine we enjoyed was donated by Parcelle Wines! They are a curated wine shop and the first retail concept from Delicious Hospitality Group, the team behind NYC restaurants (and some of our favs) Charlie Bird, Pasquale Jones, and Legacy Records! See more from them @parcellewine

RYU is an incredible clothing line created for the urban athlese that moves with you. They stand for respect and they are #BeyondTough. Check them out @ryu_apparel

Role Models MGMT is an ethical talent & modeling agency started by two models + social activists who came together to start a modeling agency. Role Models MGMT will disrupt the way we think about and see the industry! Check them out there @rolemodelsmgnt. 

Did we not have the best chairs ever?! Those were graciously donated to us by Sub Rosa. They are an independent strategy and design practice that helps organizations explore, learn and grow. Check out their Instagram @wearesubrosa.


And of course our amazing vendors:

Cameron Russell:

We are so grateful to have Cameron Russell Speak at our event, she is such a role-model in our community! Cameron put together the first event that Britt and I had ever gone to where the model activist community first began. We spoke freely about our experiences in the industry and got to meet more models in a space other than a casting. She is now head of the group, we call ourselves the Model Mafia, and we get together for events, talks, fashion shows, climate marches, etc! E-mail brittb@odmodc.com to see how you can get on our e-mail list.

FaceLove:

What looked to be THE MOST relaxing facials were provided to you by Face Love!! They made our event so much more special.  Their massages are the perfect pick-me-up during fashion week! Check their new storefront out in Flatiron @love_facelove.

Dominyka Gajauskaite:

Dominyka started her own skin care lines as a result of being sick of unfriendly products being used on her face time and time again. Her serums are our favorite. Stay in the know about @amberlightbeauty!

Summer Rayne Oakes:

Summer is definitely a jack-of-all-trades! She is literally a master in everything she does, we are so inspired by her! Her love of plants and amazing green thumb have us all asking for advice!! Check her website to discover more and definitely hit up her youtube channel.

Sinead Bovell:

Sinead is the founder and CEO of WAYE (Weekly Advice for the Young Entrepreneur), she is dedicated to building a sustainable working future for the next generation through entrepreneaurship. If you haven't been to one of her talks, make sure to follow her at @sineadbovell!

Daniel Gottlieb:

We hope you were able to experience all or that Hyperice love from Mister Yoga Dan! He has developed a practice that brings together his two passions- sports and yoga- to create a full mind/body fitness for your spirit program! See more from Dan @misteryogadan.

Sandrina Bencomo:

We all know how hard it can be to take care of your health while you are running around for fashion week! Sandrina has a few tips + tricks! If you were not able to speak with her check out her website to book and appointment.

Celsious:

FINALLY doing laundry can be fun (seriously)! Celsous had filled that gap by opening up a snazzy new laundromat in Williamsburg where you can hang out, grab a coffee + do laundry with and eco-friendly approach! @celsious_social

The Production Process...

We did it!

We finally have some of our own product on the site... Nothing makes us happier than promoting the sustainable and ethical companies we love and trust, but we've always had the itch to create our own stuff and finally we can say we're making strides in the right direction.

The Start...

With the help of online accelerator program Factory45, we were able to seamlessly source materials, factories, suppliers, you name it, with sustainability and ethical production at heart. Shannon Whitehead founder of Factory45, collected everything she learned from starting her own sustainable company and decided to create an online accelerator course to help other passionate entrepreneurs in the eco-friendly world. For anyone with a desire to learn anything pertaining to sustainable production, this course is a gold mine!

We initially had plans to start ODM/ODC with our own line of off-duty model basics, but after some thought, we decided it was a smarter choice to focus on one piece and do it well. Enter the perfect white tee. Our hope is to expand on the wardrobe staple in the future, once we really get the hang of things.  

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The Perfect White Tee

Living in New York City certainly has it benefits, especially for those of us who work in the fashion industry. There are plenty of manufacturing options available, but trying to get your own products or garments made can get a little pricey, especially if you hope to do so in an ethical and sustainable way. That means we had to make a few compromises throughout this whole process, but regardless of that, we promise to continue being open and honest about our methods and practices. That is our main goal. 

If a company produces their clothes overseas but works with a factory that takes care of their workers and ensures proper wages, that's great! We'll promote that kind of work. If they use sustainable materials but may not be fully transparent about their factories, we'll still promote them, but we'll let you know they don't disclose the factories they use.

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When it came to deciding on the production process for our perfect white tee, we knew if if we were going to use cotton, we'd make sure it was organic. And since  organic cotton uses a vast amount of water to produce, we decided it was best to source the  material locally to ensure we weren't using an excess of water in addition to flying the materials overseas  and increasing our carbon footprint. Ethical production was also a big concern, so we chose to use a factory in Brooklyn, giving us the freedom to check in on the production process and meet the people who were making our clothes! By using organic cotton we compromised on water waste but made sure to use a factory that was open with us about their policies.

Surprises along the way...

In addition to chasing the perfect factory, it was important for us to get the fabric right. One thing we learned, though, was that it’s very hard to find a supplier who is open to working with a new company with low production minimums. Luckily, through Factory45, we were able to find a supplier in New York City’s  garment district who had organic cotton sourced locally from Texas. (I will note, however, that when I asked to learn more about the actual cotton farm, the supplier didn’t provide further information. The experience taught me to be more diligent about getting as much information as possible in the future, and I pledge to do that to my best abilities from here on out.)

Eventually, , we were  able to agree on a price that matched our budget and brought our sample yardage into the Brooklyn factory to do a sample T-shirt. Pro: we had this 'test' before we ran full production. Con:  I hated the fabric once I felt it in  t-shirt form.

So... what next?

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Rather than going back to the drawing board and buying more sample fabric, I decided to buy wholesale T-shirts  from Groceries Apparel, a company I already knew and loved. Groceries Apparel will remove their tags and add yours, and the best part about them is the fact they  are extremely transparent about their production process. They have lovely white tees that would rival any of your faves, they’re made with organic cotton and they’re manufactured at their factory in Los Angeles. A perfect match for the ODM/ODC perfect white tee!

We were also able to find a water-based ink printing company locally in Brooklyn along with sustainable fabric for our labels, sourced in Canada.

Sustainable is sexy...

The next phase in completing our perfect white tee was deciding on a design that would both promote the ODM/ODC brand and work as the perfect white tee you could wear with anything. We also wanted it to include a message people would be  proud to wear and support.

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Rather than using  our logo, as we've done in the past with water bottles and reusable straws, we decided to use the slogan "sustainable is sexy.” To us, this takes the "un-cool" out of sustainable clothing and is a catchy slogan that people would be excited to wear. With  our #sustainableissexy campaign, we’re hoping to take the edge off the eco-friendly discussion and  prove to our customers you can dress stylishly, sexily and simply, all with sustainability at heart.
 

With our t-shirts, you don't have to worry whether or not they were made ethically. You don't have to worry if they were made with sustainable materials. We will always be transparent about our practices and how we strive to better our planet. Along with that, we’ll tell you what roadblocks we face along the way and share how  we are constantly learning to be more sustainable and ethical without, of course, compromising on style.

 

Join our movement. Get the perfect white tee that will go with everything, will never go out of style, and is made with integrity, the ODM/ODC way!

#sustainableissexy

*Article edited by Julia Brucculieri of Untangledstories